Internet Marketing: Keyword Stuffing – Good Idea or Bad Policy?

By Scott Lindsay

Keywords are an important function of Internet marketing. The use of a specific set of keywords or phrases can help a website earn better rankings with search engines, but how much is too much?

A friend of mine was asked once to provide content for a website where the key phrase had three words and that key phrase had to be used ten percent of the time. In other words, for every 100 words written the phrase has to be included 10 times. To put that in perspective the article could only have seventy original words in one hundred because the other thirty words were tied up in the mandatory use of a key phrase. My friend turned the work down.

Why?

Because he understood that the only way to write content with a key phrase count that high would be to stuff the article and force the use of the key phrase even when it would not be normal to do so.

Perhaps you have been to websites that have content that are filled to overflowing with a particular keyword or phrase. The articles are no fun to read and can’t really be considered knowledge-based. These articles are, in fact, only present for the benefit of search engines.

Most experts indicate 4-5 keywords or phrases per article or 2-3% (whichever allows for the most use). Essentially you should not use more than 3 keywords or phrases per one hundred words.

If you do work with a freelance writer make sure they understand that you are more interested in a quality article than in making sure an exact number of keywords are used.

Some online businesses will also request that a freelance writer they are working with include any common misspelling or word separations that might be used when searching online. The reason some businesses request intentional misspellings is that if a potential customer types in the word incorrectly then the business may show up well in the rankings for the misspelling.

I’m not sure I recommend this, but if you come across a site with a few misspellings it is possible the mistake was intentional.

You have to remember when you write or have articles written you are attempting to reach your customers just as strongly as you are search engines.

Internet marketing is an important component to the overall success of your online company. Make sure keywords or phrases allow your Internet marketing to succeed by concentrating on your customer no less than you do SEO strategies.

Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites.com at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com

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Internet Marketing Coaching

By Sean Mize

Internet marketing coaching. Hmm…how much coaching is there online? I do not think there really is enough.

Except for the few guys out there that charge $10,000 per weekend for coaching – but I am talking about genuine, affordable coaching, coaching for the guy that is just getting started.

You see, they guy that is just getting started generally won’t spend $10,000 to learn how to do something he isn’t sure even works anyway. But her might spend $500 per month or $100 per month or something like that.

So I think there is a genuine need online for coaching – for real coaching, from individuals who are currently earning an income online via internet marketing.

Internet marketing coaching should have 3 things to be successful, in my opinion:

1) Internet marketing coaching must be relevant to whatever point you are at in internet marketing. If you are a beginner, you need beginning coaching. If you are list building, you need list building coaching. If you have a web site, but want to drive traffic to it, you need traffic building coaching. You should have the idea by now.

2) Internet marketing coaching should have an element of personal contact to it – via email or a message board – someone should be able to tell you exactly what you are doing wrong, or what you need to do to fix something or do something.

3) Internet marketing coaching should have a core element to it – it should give you steps to accomplish so that you know exactly what you should be doing.

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Sean Mize is a full time internet marketer who has written over 800 articles in print and 9 published ebooks.

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My Best Affiliate Internet Marketing Tips

By Nickolie Greer

Promoting affiliate programs is both fun and at the same time can be very nerve racking. Trying to find the right affiliate program then trying different ways to promote the program is what the game is about. There are hundreds of e-books and guides out in online land, but like everything in life there are basic rules to follow.

Like anything of value, online marketing takes time, testing and money. Some time it can take a lot of all three. So be pre-parried to invest all three. After you invest in all three there still is no guarantee that the program is going to be successful. Now, not to start off negatively, affiliate marketing is very easy and profitable if you follow the basic rules. Finding the basic rules to online marketing is the start of the first tip, so here they are…

Tip 1:Building an Online Strategy & Updated it

Building an online strategy is very much like creating a business plan. It’s the way you find the easiest in promoting a program. This takes time to develop it and the more time and research you invest the better understanding you’re going have in online marketing. If you are new to online marketing, then spend just a couple hours a day learning different strategies and tips before you start any marketing. Find what works for you and the build from that. Doing it this way will ensure that you will be happy years from now still promoting different programs.

Tip 2:Do what the successfully ones do.

Don’t necessarily copy them, because that would be wrong and in some cases against the law. But learn what made it successful then try to improve on it and then stomp out any and all competition. A good way of doing this is after finding a profitable program then offers some type of e-book or free report. This will improve your promotion and it will stomp out the competition. Because nobody else is offering something for free and online visitors love freebies.

Tip 3:Create an Opt-In List & Conduct a Surveys

Learning the market is a key to any niche, and the only way to do this is ask what dose the market wants. A great way is to build an opt-in list, which is just a list of e-mails that you may have. There are many ways to build a list and once you have built one it’s a great way to make some money awhile. Find another program that is similar in nature and then recommend it to the list. In the e-mail that you send they ask for feed back from anyone that try’s the product.

Tip 4:Promoting More then One Program

This is just common sense, the more programs that you are promoting then more chances you are getting to make a sale. It easier then you may think, if you combine tip 2 and 3 with this one, then you have a great way to make money online. You have a way to improve the product by adding value and a way to make money with the list.

The point is to not give up until you find what works for you. Trying to make fast & easy money online is just a marketing trick. It takes time, money & testing, this is the basic rules of online marketing.

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Online Marketing Tips

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